Alex has started a petition for the company to address the issue, available here.Choosing Laptop Screens and LCD Panels for Apple MacBook ProĬonsumers can locate a new replacement for the screen or LCD panel on their Apple MacBook Pro. It’s hard not to suspect that the company is building its Services revenue on the backs of bad laptop design. Far from removing them, Apple seems to be adding them, or at the least, has done little to fix these problems. It’s a question of whether the company has taken any effort to remove these massive pain points in its own designs. It’s not just whether any given Apple product is more or less repairable than previous generations.
And one way to ensure that people buy into AppleCare is to make certain that you build products that need AppleCare, all while simultaneously justifying these changes with appeals to the thinness that consumers supposedly demand. AppleCare revenue is expected to be critical to this growth trend. Morgan Stanley expects Apple’s Services revenue to top $100B per year by 2023, up from $37.2B today. Meanwhile, analysts have said that AppleCare revenue makes up a much larger percentage of Apple’s total Services revenue than people realize. Tim Cook named users who took advantage of battery replacements as being one component of its lower-than-expected profit guidance this past year. Apple was forced to back down over the blowback on this issue, but it clearly left a bad taste in the company’s mouth. It hadn’t, but the intelligence of embracing an approach that consumers’ suspected and loathed is highly debatable. First, Apple chose to start slowing down iPhones over time, despite the fact that its general user community was suspicious that the company had always done this. Apple has had to revise the keyboard twice and apparently even the third revision isn’t foolproof.Īpple’s Services revenue by quarter. We’ve seen Apple move towards products with extremely high replacement costs, from the glass back on the iPhone X to the high price of repairing the Apple MacBook Pro keyboard - keyboards that can jam from something as small as a single grain of sand. Over the past few years, we’ve seen AppleCare prices rising. I’m not a conspiracy theorist, but it’s hard not to start connecting the dots on these issues. (Emphasis original) Is This How Apple Intends to Boost Its Services Revenue? This means that when (not if) those cables start to fail, the entire display unit needs to be replaced, as opposed to one or two little cables-effectively turning a $6 problem into a $600 disaster. But the bigger problem is that, in an apparent effort to make the display as thin as possible, Apple designed the cables as part of the display, so they cannot be replaced. Apple opted for thin, fragile flex cables as opposed to the beefier wire cables used in previous designs that could be routed through the hinge instead of wrapped around it, helping mitigate the stress of repeated openings and closings. But as always, the devil is in the details.
When it first debuted, the design seemed fine. What makes this a next-level problem is the design.
First, this produces the stage light symptoms seen in the video above, and then the cable fails altogether. These flexible ribbon cables are stressed every time the system is opened or closed, and they’re failing under the strain. Apple used ribbon cables to attach the display to the display controller board underneath the Touch Bar. IFixit has dug into the problem and found the cause.
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